Encouraged to continue to extend the opportunities for real investments not just donations. This will ultimately be one of the things that makes FutureBridge different and fundamental to its sustainability and actual success
From September 4 to October 3 2013 we ran a fundraising campaign on StartSomeGood.com, one of more than 40 crowd funding sites that have emerged in the last five years. This blog is a review of how well we achieved our three objectives for this campaign, which were,
- A financial objective to raise at least £10,000 to fund the engagement work we need to do;
- A social objective of building our online social media profile; and
- A business objective of having a focused conversation with key stakeholders.
This chart summarises our campaign for the first two of these objectives.
We collected data everyday and matched this against our outreach and communications strategy which was designed to cover each day of the campaign. We were advised to have pledges for the project as early as possible. We needed three for the campaign to remain live on the site for example…
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